Sunday, March 22, 2009

What was Universal thinking?

I love The Big Lebowski as much as the next guy, but the marketing department at Universal Studios really went too far with the their 10th Anniversary Limited Edition DVD. Come on. A bowling ball as a DVD case? Why not just give us the two disks with the bonus materials, etc, etc, and be done with it? What value does the bowling ball add exactly? What's worse, there's not even a symbol on the bottom of the plastic ball indicating how to recycle it.

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